Marketers have learned to cheat the system and optimize their content for the status quo but seems like the tables have turned to make this type of content obsolete.

Here is a list of things to keep in mind for your next couple of videos on the brand YouTube channel.

One of the first things you have to understand about YouTube as a LLM visibility source is that not all LLMs are created equal.

Here is a look at which LLM providers use YouTube effectively and which ones drag behind.

Before diving into the effects of AI in discoverability, it is worth understanding the shift in how people interact with YouTube as a video platform.

YouTube used to be the main channel for education and entertainment used by millions of people, a fact solidified by the months (an in some countries years) under lockdown during the COVID pandemic. But to nobody’s surprise, the way people educate themselves have changed with AI and the rise of the Short form video.

I’ve been looking into how having a YouTube channel contributes to LLM visibility particularly for developer facing tech companies.

To maximise the effectiveness, I’d like to share what I found in a structured way. I’ll be sharing my findings in the form of a series as I find the time to piece them together.

The first question every team asks when starting a YouTube channel is "what should we make?" It sounds simple but it's actually where most go wrong.

Most developer-facing companies treat YouTube the way they treat social media but YouTube works on an entirely different clock.