What I learned about YouTube for LLM Visibility

I’ve been looking into how having a YouTube channel contributes to LLM visibility particularly for developer facing tech companies.

The Tech company YouTube playbook used to be fairly simple. We wanted attention from tech-savy viewers. Developers, CTOs. Within the bounds of developer relations, the main goal was to serve them.

This came in a bunch of different forms; educating viewers on how to use the company’s own tools, education viewers about how to use other popular tech in combination with the company’s offerings, keeping the pulse on the latest developments in the tech world.

In the big picture, I can’t say the principles have changed. Any devrel operation worth its salt should be looking to serve their community before asking them for anything in return. But how we reach the developers have changed.

But what is the implications of this change? How do we need to create/alter a YouTube strategy to find ourselves a place in the new order of the world?

Online consensus on this seems to not have been reached. And information on YouTube’s effects on LLM visibility are a soup.

To maximise the effectiveness, I’d like to share what I found in a structured way. I’ll be sharing my findings in the form of a series as I find the time to piece them together.