Marketers have learned to cheat the system and optimize their content for the status quo but seems like the tables have turned to make this type of content obsolete.

Here is a list of things to keep in mind for your next couple of videos on the brand YouTube channel.

One of the first things you have to understand about YouTube as a LLM visibility source is that not all LLMs are created equal.

Here is a look at which LLM providers use YouTube effectively and which ones drag behind.

Before diving into the effects of AI in discoverability, it is worth understanding the shift in how people interact with YouTube as a video platform.

YouTube used to be the main channel for education and entertainment used by millions of people, a fact solidified by the months (an in some countries years) under lockdown during the COVID pandemic. But to nobody’s surprise, the way people educate themselves have changed with AI and the rise of the Short form video.

I’ve been looking into how having a YouTube channel contributes to LLM visibility particularly for developer facing tech companies.

To maximise the effectiveness, I’d like to share what I found in a structured way. I’ll be sharing my findings in the form of a series as I find the time to piece them together.

While relaxing after lunch having our coffees, I saw that the stitching on the nose of my shoe is coming undone. Might be a sign normally that it is time to toss this pair and get a new one. But in that moment, it reminded me of how much I have.

The first question every team asks when starting a YouTube channel is "what should we make?" It sounds simple but it's actually where most go wrong.

Most developer-facing companies treat YouTube the way they treat social media but YouTube works on an entirely different clock.

Soon we'll be trekking towards the highest mountain in the world. That's awesome. The feeling on unpreparedness slowly sets in, but I revel in it. Oh it's a great feeling. Uncertainty ahead. It's fueling! We only have one day and two evenings to prepare before we leave Kathmandu and start out journey to the Khumbu region. Not much time for sightseeing. Let's begin.

30 days, 525 kilometers. We had nearly no training and no experience doing long distance hiking. What we did have was a lot of time.

We take a so many things for granted when living in our own homes in the big cities. These are things I find that I appreciate the most about everyday city living now that I've been travelling.

Our first adventure in Madeira nearly ended with me throwing up in a stranger’s car, yet it was still better than the alternative of having to spend the entire night stranded in the dark.

Resources to make your outdoor activity planning easier. Photos at the end for inspiration.

After 4-5 hours of driving, we had only seen half of the coast of the island. But it felt like we’ve been in and out of many different worlds with varying rock formations, climates and flora.