Build a YouTube presence to increase sign-ups and create a loyal userbase
Video content is crucial for tech companies to prove their worth in the eyes of their users. Build a presence on YouTube by serving your potential customers and educating them. In turn, have an eager audience to broadcast company updates and create lasting loyalty among your users.
Compared to other social media platforms YouTube offers benefits you can’t find anywhere else.
Content is evergreen, viewers can find your videos years down the line.
The relationship you create is non-trivial, your company will have a face and a personality in your user’s eyes.
Educate, support and entertain on one platform, you can capture new viewers attention by finding them where they are and introduce your product to them through informative videos and support their adaption journey step by step with your videos.
This all sounds great, how do I do it?
It’s easy and not at the same time. Building a YouTube presence means giving focused effort to it and not just pushing videos of your latest 40 minute webinar out there or upload a video version of your changelog and hope for the best.
Plan, strategise, follow patterns and you will hit your milestones in no time.
Watch this video below, I probably explain it better there. I’m a video person really, the written word eludes me.
What this is
A platform to reach more people and inform them that your company exists
A way to educate people on what you offer
Communicate your brand, show people your identity
Inspire them to the possibilities
Position yourself as a thought leader in your industry
What this is not
Going viral on YouTube (though it might happen)
Making high production videos like Mr. Beast
Making reels dancing to the latest trending song
My mission is to come up with a strategy that would work for your company, in your industry and speak to you target audience. On that note here is my process 👇
Here is my process and the questions I will ask. You can do it too. Just ask these questions to yourself or to whoever is responsible in your team for YouTube success.
Who is our target audience?
Who are we actually attracting?
If there is a discrepancy, are we okay with it?
If not, how can we change it?
What working with me looks like
-
We have a call for me to understand your current situation, expectation and your business structure better.
We go over some questions together to establish a foundation we can work up from.
I will explain in more detail what you can expect, what kind of support I can offer and how I work. -
If you’d like to go forward, I will audit your YouTube channel to understand the current situation.
I will speak to your (current or potential) video creators who are likely your marketing team and/or developers.
As a result of this process, I will create a strategy and present the steps.
-
If you’d like to go forward with the plan yourself, you are free from this point on!
If you’d like me to stay on for a period of time to oversee the execution and be responsible for the reporting on the success of the plan, I’ll be at your service!
Book a call or send an email and let’s chat!
